Every successful business starts with a problem worth solving.
For Glen and Julie-Anne Mayer, that problem was mealtime.
Like many parents, they wanted a better way for babies and young children to feed themselves without the mess, frustration and waste that often comes with traditional feeding products. Instead of accepting “that’s just how it is”, they created a solution.
Fast forward 10 years, and Subo has grown from a simple idea into one of Australia’s most recognised baby brands, helping families make mealtimes easier through its innovative, reusable food bottle.
Designed, owned and manufactured in Melbourne, Subo has become a favourite for parents looking for practical, high-quality products that encourage independent feeding while reducing mess and waste.
Over the past decade, Subo has continued to grow while staying true to its original mission of making family life just that little bit easier.
Some of their milestones include:
• Celebrating 10 years of helping families across Australia in June this year.
• Appearing on Shark Tank Australia, where the innovative design impressed every Shark, with investor Steve Baxter describing it as “a godsend”.
• Remaining proudly Australian owned and manufactured, while expanding into international markets including Canada.
It’s a great example of how a simple idea, backed by persistence and innovation, can grow into a globally recognised Australian business.
The best businesses don’t always start with the biggest ideas. Often, they begin by solving one everyday problem exceptionally well.
Subo’s journey is a reminder that sustainable growth comes from deeply understanding your customers, continually improving your product and staying true to the purpose that inspired the business in the first place.
Congratulations to Glen, Julie-Anne and the entire Subo team on celebrating 10 years.
We’re proud to support Australian businesses that continue to innovate, grow and make a genuine difference.
Check out their clever range of products here → www.suboproducts.com.au
